1ST UNWTO - BCC WORLD FORUM ON FOOD TOURISM


DONOSTIA - SAN SEBASTIÁN / APRIL 27-29

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OBJECTIVE

What is the objective of this Forum?

The main objective of the 1st UNWTO World Forum on Food Tourism is to enhance the management quality of the public sector within the gastronomic tourism field.

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PROGRAM

What are we going to reflect on?

PLACE: Basque Culinary Center

  • 08:30 -09:00 Registration
  • 09:00 -10:00 Opening ceremony
    • Mr. Juan Carlos Izagirre, Mayor of Donostia-San Sebastián
    • Mr. Miguel Mirones, President of the Board of the UNWTO Affiliate Members
    • Mr. Antonio López de Ávila Muñoz, President, Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas. S.A. (SEGITTUR)
    • Mr. Jon Peli Uriguen, Deputy of Innovation, Rural Development & Tourism, Diputación Foral de Gipuzkoa
    • Ms. Arantxa Tapia, Regional Minister for Economic Development and Competitiveness, Basque Government
    • Mr. Taleb Rifai, UNWTO Secretary-General

    Master of Ceremony: Mr. Joxe Mari Aizega, Director, Basque Culinary Center

     

  • 10:00 -10:30 Introduction

    Mr. Joxe Mari Aizega, Director, Basque Culinary Center

    Ms. Yolanda Perdomo, Director of the Affiliate Members Programme, UNWTO

    Mr. Iñaki Gaztelumendi, Technical Director, World Forum on Food Tourism

  • 10:30 -11:00 Presentation of the UNWTO gastronomy network Mr. Carlos Vogeler, Director – Executive Secretary for Members Relations, UNWTO
  • 11:00 -11:30 Coffee break
  • 11:30 -12:45 Brainstorming session 1: conceptualization of food tourism , what are we referring to?

    Keynote and Moderator: Mr. Erik Wolf, Director and Founder, SavorSearch, World Food Travel Association

    Speakers:

    • Mr. Pedro Subijana, Chef, Akelarre
    • Mr. Sinma DaShow, Expert on Street Food and Author of Not for Sale
    • Mr. Jon Warren, San Sebastian Food
  • 12:45 -14:00 Brainstorming session two: current trends in Food Tourism

    Keynote and Moderator: Mr. Iñaki Gaztelumendi, Technical Director, World Forum on Food Tourism

    Speakers:

    • Ms. Diane Dodd, Director, Institute of Gastronomy, Culture, Arts and Tourism
    • Mr. Mitsuharu Tsumura, Chef, Restaurant Maido, Perú 
    • Mr. Lluis Pujol, Manager, Tasting Spain
  • 14:00 -15:00 Lunch at the BCC
  • 15:15 -16:30 Brainstorming session three: the profile of a Gourmet Tourist

    Keynote and Moderator: Mr. Marc Canavaggia, Tourism Expert

    Speakers:

    • Ms. Laura Mandala, Head, Mandala Research
    • Mr. Miguel Gallego, Director of Marketing, European Travel Commission
    • Ms. Erica Kritikides, Brand and Product Manager Food, Intrepid Travel
  • 16:30 -18:30 UNWTO member success stories

    Moderator: Mr. Carlos Vogeler, Director – Executive Secretary for Members Relations, UNWTO

    Speakers:

    • Ms. Arantza Madariaga, Directora, Basquetour. "Euskadi-Basque Country, an international gastronomic destination"
    • Mr. Iker Ruíz de Egino, Gipuzkoa Provincial Council’s Tourism Director
    • Mr. Manu Narváez, Director, San Sebastian Tourism
    • Mr. Rafael Ansón, President, Spanish Royal Academy of Gastronomy
    • Mr. Leonid Gelibterman, President, International wine and gastronomy centre in Russia
    • Mr. Francisco Madrid Flores, Director of Tourism Management School, Anahuac University
    • Mr. Fernando Olivera, Tourism Secretariat, Guanajuato State Government
  • 21:00 Dinner
  • 09:00 -09:15 Introduction

    Mr. Joxe Mari Aizega, Director, Basque Culinary Center

    Ms. Yolanda Perdomo, Director of the Affiliate Members Programme, UNWTO

    Mr. Iñaki Gaztelumendi, Technical Director, World Forum on Food Tourism

  • 09:15 -10:15 Brainstorming session four: gastronomy and its cultural links

    Keynote and Moderator: Mr. Damiá Serrano

    Speakers:

    • Mr. Antonio Nicolau, Consultant, UNESCO
    • Mr. Pierre Sanner, Director, Mission Francaise du Patrimoine et des Cultures Alimentaires (MFPCA)
    • Mr. Jorge Vallejo, Chef Restaurant Quintonil, México
  • 10:30 -11:00 Coffee Break
  • 11:00 -12:15 Brainstorming session five: gastronomy as key factor in tourism branding

    Keynote and Moderator: Ms. Amora Carbajal, Tourism Expert

    Speakers:

    • Mr. Pascual Sarvisé, Head of Cultural and City Tourism, Sub-directorate General for Marketing, Turespaña
    • Mr. Lander Imaz, Marketing Director, Basquetour
    • Ms. María Canabal, Food Journalist
  • 12:15 -13:30 Brainstorming session six: the new communication in gastronomy tourism

    Keynote and Moderator: Mr. Vittorio Castellani, Gastronomy journalist

    Speakers:

    • Mr. Andrés Rodríguez, Director, Tapas Magazine
    • Mr. Liam Aldous, Monocle
    • Mr. Mason Florence, Regional Chairperson - Southeast Asia
  • 13:30 -14:00 Tour of the Basque Culinary Center
  • 14:00 -15:00 Lunch at the BBC
  • 15:15 -16:30 Workshops (40 participants per Workshop)

    Hall 1: Where to start with Food Tourism. Mr. Erik Wolf

    Hall 2: Keys for success in a food tourism destination. Mr. Iñaki Gaztelumendi

    Hall 3: Strategy of a Food Tourism Destination. Mr. Marc Canavaggia

    Hall 4: Protection and value enhancement of gastronomy and territories. Mr. Damiá Serrano

    Hall 5: Branding of Food Tourism Destinations. Ms. Amora Carbajal

  • 16:30 -18:00 World Café - Basque Culinary Center and UNWTO

    Mr. Joxe Mari Aizega, Director, Basque Culinary Center

    Ms. Yolanda Perdomo, Director of the Affiliate Members Programme, UNWTO

    Mr. Manu Narváez, Director, San Sebastian Tourism

    Mr. Iñaki Gaztelumendi, Technical Director, World Forum on Food Tourism

  • 18:00 -18:30 Conclusions & Closing ceremony

    UNWTO / Basque Culinary Center

  • 21:00 Dinner
  • 09:00 -20:00 Gastronomic activities proposed by Basquetour

    Discover all the activities in the "Activities and Hotels" section

These discussions will be held to facilitate the professional development of the sector, as well as to generate a platform for the exchange of experiences and identification of best practices worldwide

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SPEAKERS

Who will share their experiences?

  • Amora Carbajal

    Amora Carbajal

    Tourism Expert

  • Andrés Rodríguez Sánchez

    Andrés Rodríguez Sánchez

    Spainmedia Founder and Owner

    More info

  • Antonio Nicolau Martí

    Antonio Nicolau Martí

    Consultant, UNESCO

    More info

  • Arantza Madariaga

    Arantza Madariaga

    Directora, Basquetour. "Euskadi-Basque Country, an international gastronomic destination"

  • Carlos Vogeler

    Carlos Vogeler

    Director-Executive Secretary of Members Relations and Regional Director for the Americas UNWTO

    More info

  • Damià Serrano Miracle

    Damià Serrano Miracle

    International Food and Wine Tourism Consultant

    More info

  • Diane Dodd

    Diane Dodd

    Director of Institute of Gastronomy, Culture, Arts and Tourism, IGCAT

    More info

  • Erica Kritikides

    Erica Kritikides

    Culinary Brand and Product Manager, Intrepid Travel

    More info

  • Erik Wolf

    Erik Wolf

    Director and Founder, SavorSearch, World Food Travel Association

    More info

  • Fernando Oliveira

    Fernando Oliveira

    Tourism Secretariat, Guanajuato State Government

  • Francisco Madrid Flores

    Francisco Madrid Flores

    Director of Tourism Management School, Anahuac University

  • Iker Ruiz de Egino Begoña

    Iker Ruiz de Egino Begoña

    Gipuzkoa Provincial Council’s Tourism Director

    More info

  • Iñaki Gaztelumendi

    Iñaki Gaztelumendi

    Technical Director, World Forum on Food Tourism

    More info

  • Jon Warren

    Jon Warren

    San Sebastian Food

  • Jorge Vallejo

    Jorge Vallejo

    Chef, Quintonil Restaurant, Mexico

    More info

  • Joxe Mari Aizega

    Joxe Mari Aizega

    General Director of the Basque Culinary Center

    More info

  • Lander Imaz

    Lander Imaz

    Marketing Director, Basquetour

  • Laura Mandala

    Laura Mandala

    Head Mandala Research

    More info

  • Liam Aldous

    Liam Aldous

    Monocle

    More info

  • LLuis Pujol

    LLuis Pujol

    Manager, Tasting Spain

  • Manu Narváez

    Manu Narváez

    Director, San Sebastian Tourism

    More info

  • Marc Canavaggia

    Marc Canavaggia

    Tourism Expert

    More info

  • Maria Canabal

    Maria Canabal

    Food Journalist

    More info

  • Mason Florence

    Mason Florence

    Regional Chairperson - Southeast Asia

    More info

  • Miguel Gallego

    Miguel Gallego

    Head of Marketing and Communication European Travel Commission

    More info

  • Mitsuharu Tsumura

    Mitsuharu Tsumura

    Chef, Restaurant Maido, Perú

    More info

  • Pascual Sarvisé Mascaray

    Pascual Sarvisé Mascaray

    Head of Cultural and City Tourism, Sub-directorate General for Marketing, Turespaña

    More info

  • Pedro Subijana

    Pedro Subijana

    Chef Akelarre

  • Pierre Sanner

    Pierre Sanner

    Mission Francaise du Patrimoine et des Cultures Alimentaires (MFPCA)

    More info

  • Rafael Ansón

    Rafael Ansón

    President, Spanish Royal Academy of Gastronomy

  • Sinma DaShow

    Sinma DaShow

    Expert on Street Food and Author of Not for Sale

    More info

  • Vittorio Castellani

    Vittorio Castellani

    Food writer & journalist

  • Yolanda Perdomo

    Yolanda Perdomo

    Director of UNWTO Affiliate Members Programme

    More info